Granular Inc. is a San Francisco-based company that develops and markets farm management software. The company's software allows farmers to manage operational and financial data on a single cloud and mobile platform. As of 2016, Granular raised $25 million in venture funding and acquired the farm valuation platform AcreValue.
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History
Granular is a spinoff of the company Solum, which was founded in 2009. In 2014, Monsanto acquired half of the business, which focused on soil testing and was merged with Climate Corp. The remaining half of the company was spun-off into Granular. After the split, Granular raised $4.2 million in Series A round funding from Andreessen Horowitz, Khosla Ventures and Google Ventures. In April 2015, Granular acquired the farmland valuation platform, AcreValue, for an undisclosed amount.
In July 2015, the company raised an additional $18.7 million in a Series B round of funding led by Tao Capital, with additional funding from previous backers. The company opened a regional headquarters at the University of Illinois Research Park in Champaign, Illinois, in November 2015. In September 2016, the company formed an alliance with American Farm Bureau Insurance Services to simplify acreage and production reporting for crop insurance purposes.
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Operations
Granular's software allows farmers to track the profitability of their farms. The platform tracks input and crop inventories, as well as integrates with data collected from a wide range of farming equipment. The company's smartphone application allows workers to access work orders, schedules and other information in the field.
Through the 2015 acquisition of AcreValue, Granular allows users the ability to track and compare farmland values. The platform compiles public data sources and other factors, including soil, climate, geography and crop history to provide users with a custom land value report. In 2016, new features were added to the platform including land sale data for 2,500 U.S. counties across 48 states and digital national plat maps.
Source of the article : Wikipedia
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